Our client CeMaTa Czech Trade s.r.o. (influential company, which engages in export and import of premium products in the EU and Russia) gave us the task to prepare a complex marketing and communication mix for home and foreign markets for the exclusive Russian brand of vodka, which bears the name after the famous inventor- Kalashnikov.

In this project we worked on:

• Corporate identity (including rules for external company communication with customers and clients, internal communication system, managing, reward system... visual style…)
• Marketing mix (including marketing goals, target groups, SWOT, market research and the strategy and realisation).
• Communication mix- analysis, setting, realisation.
• Graphic design- complex creative work, all visuals.
• Advertising- advertising in press (B2B and B2C), banners, PR campaign on the internet, video production.
• Public relations- texts and interviews in the media, promotion preparation, press conference, preparation and realisation of promo events.
• Production, POS materials- complete preparation of POS materials proposals and their production, technical provision of promo events.